Objective
Increase the number of inbound contacts from architects and engineers.
Challenge
Avoid being inundated by time-consuming contacts and calls from non-targeted consumers of windows and doors.
Solution
Build and activate a search marketing program giving Dynamic Windows
excellent targeted Internet presence using architectural and building contractor terminology.
Results
The business result was an increase in the number of qualified prospect calls from 5 per week to 8 per day from their Internet presence. |