• Clarify your objectives.
  Do you want to position your company or your product? Does your website allow you to inform or to sell?
  
  
• Put yourself in your client’s shoes
  Which words will your prospects and clients use in order to find you, your product, or your service on a search engine? What are your customer’s demographic attributes?
  
  
• Start with a short list of keywords
  Determine a few keywords that will serve as a starting point for your analysis. Analyze all the combinations possible, the different key phrases as well as stemming your keywords.
  
  
• Analyze your competition
  Which keywords do they use? How do they position themselves and where?
  
  
• Analyze your keywords’ traffic potential
  What is the amount of searches made for your keywords versus the number of web pages found for the same searches? The bigger the number of pages found for a search, the more you have to be competitive in your indexation plan. All this information can be found using an industry tool called www.mykeywordfinder.com.
  
  
• Be the devil’s advocate before making a final decision!
  Once you have established your keywords, look them up in the most popular search engines to analyze the results found.
  
  
  
  

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