|
 |
SEO Tip: Don’t jump because they say jump!
|
Yes, SEO agencies are contacting you and telling you that you can drive an increase in profits by spending in their services because everybody’s on the web now!
Although there is a lot of truth to that, please don’t jump because they say jump!
Always start with a proper analysis of your traffic potential on most main search engines. Once you get this report, you will either be surprised at how many people do look for your products and services online, or realize that search engine optimization is maybe not for you.
Think about this very example:
You sell potatoes. No matter how much money you spend on SEO, you will most likely not see a return on investment because people just don’t look to buy potatoes on the internet. They may be looking for recipes with potatoes, or even to learn about the potato family, but with as little as 36 requests per month for most of the key phrases containing the word “potato”, it is just not worth the expense.
Or even consider this example:
You sell milk. Although you may find that there are 19 914 requests for “milk” per month on the main search engines, and you can find up to 111 000 000 pages speaking of milk, there is a reason there is no sign of PPC for these terms: Web users won’t look to buy milk online; they will go to the corner store. Yet still on the topic, the first page results obviously brought up the Wikipedia definition of “milk”, as well as other informational websites such as “Got Milk?” and “Why milk?”.
Ok, as you may not need a brain surgeon to figure out what I just told you about potatoes and milk, you may still consider getting a proper analysis before taking the plunge. It is also important for you to determine how you will measure your return: number of leads generated, number of demo downloads, number of sales, etc. Also, before starting, measure what is an acceptable result for you and your business activities.
Share this page:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Back
|
|
|
| 
